Job Title: PPC Executive

Location: Delhi, India

Company: Web Infomatrix

About Us:

Web Infomatrix is a premier digital marketing agency dedicated to creating impactful and results-oriented solutions for our clients. We pride ourselves on delivering innovative strategies that drive growth and success. We are on the lookout for a talented PPC Executive to join our vibrant team and play a key role in managing and optimizing our paid advertising campaigns.

Position Overview:

We are seeking a highly motivated and detail-oriented PPC Executive to manage and enhance our pay-per-click (PPC) campaigns across various platforms. The ideal candidate will have hands-on experience in creating, monitoring, and optimizing PPC campaigns, with a strong understanding of digital advertising and analytics. You will work closely with our marketing team to drive traffic, generate leads, and achieve our clients' business goals.

Key Responsibilities:

• Campaign Management: Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
• Keyword Research: Conduct thorough keyword research to identify and target high-performing keywords for ad campaigns.
• Ad Creation: Develop compelling ad copy and creative for various platforms, ensuring alignment with campaign goals and audience targeting.
• Bid Management: Monitor and adjust bids to maximize ROI and meet campaign objectives within budget constraints.
• Performance Analysis: Analyze campaign performance data, generate reports, and provide actionable insights to improve ad effectiveness and drive better results.
• A/B Testing: Implement and manage A/B testing strategies to optimize ad performance and conversion rates.
• Audience Targeting: Utilize audience targeting features to reach the most relevant and high-value prospects.
• Competitor Analysis: Conduct competitor research to identify trends and opportunities for competitive advantage in PPC advertising.
• Budget Management: Oversee and manage PPC budgets to ensure cost-efficiency and adherence to financial targets.
• Collaboration: Work with the marketing team to integrate PPC strategies with broader marketing initiatives and campaigns.

Requirements:

• Experience: Minimum of 2-4 years of experience in managing PPC campaigns with a proven track record of successful results.
• Technical Skills: Proficiency in PPC platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
• Analytical Skills: Strong analytical abilities with experience using tools like Google Analytics and other PPC tracking and reporting tools.
• Creativity: Ability to create engaging and effective ad copy and visuals that resonate with target audiences.
• Attention to Detail: Keen attention to detail with strong organizational and time-management skills.
• Communication: Excellent verbal and written communication skills for effective client interaction and team collaboration.
• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.

What We Offer:

• Competitive Salary: Attractive salary package based on experience.
• Benefits: Comprehensive health insurance, retirement plans, and other employee perks.
• Career Growth: Opportunities for professional development and career advancement.
• Dynamic Environment: A collaborative and innovative work environment with a supportive team.

How to Apply:

Interested candidates should submit their resume, cover letter, and any relevant portfolio or work samples to info@webinfomatrix.com. Please include “PPC Executive Application – [Your Name]” in the subject line.