Why you should make use of Instagram for B2B leads?

With more than 1 billion users, 90% of them follow at least one company on Instagram, and 70% of them utilize the platform to find new products. Instagram obviously offers fantastic sales potential for B2C businesses of all sizes and niches. But is Instagram useful for business-to-business communication? You wouldn’t believe how effective Instagram is in generating B2B leads.

The number of B2B marketers using Instagram for business promotion has increased from 66% to 71% in a year, and 64% of these marketers intend to increase Instagram organic activity, according to the most recent assessment on the state of social media marketing.

Here are several justifications for using Instagram marketing to generate B2B leads.
Why would a B2B lead utilize Instagram?
Without generating fresh leads, increasing B2B eCommerce sales is practically difficult. Here are three excellent ways Instagram can be useful:

#1: Your B2B customers who use Instagram to find products. Modern B2B purchasers are millennials, and 45% of them are between the ages of 25 and 34, making them more inclined to use Instagram than other demographics. Why? According to estimates, 35% of the global audience is between the ages of 25 and 34. With one billion users, Instagram offers a sizable in-app audience of potential customers.

#2: Instagram offers features tailored to businesses. Instagram, used by 25 million businesses and 2 million advertisers to promote their brands, is rolling out capabilities for businesses to help them all succeed. There are numerous Social Media Marketing methods to creatively convey more about your B2B business, from product tags to swipe-up Instagram Stories links and business profiles.

#3: Using unconventional methods to generate B2B leads is beneficial. Instagram isn’t the most common marketing channel for B2-B businesses to advertise their services and goods, despite its popularity. You’ll keep one step ahead of your rivals if you start using Instagram for business.

Once your target market has your attention, you need to show your followers how your product can advance their companies. Sharing information about your B2B company with followers is the simplest way to do it.

Users love Instagram Stories; 500 million people either produce or see them, and businesses are responsible for 1/3 of all Instagram Stories that get the most views. This is a fantastic opportunity for B2B businesses to connect with their target market and realize their objectives.

Use Instagram Stories features like a swipe-up link that directs your interested viewers to a landing page to increase your B2B lead generation. Additionally, you can add significant Stories to the Highlights that are displayed immediately beneath your bio. This makes it easier for followers and new visitors to find pertinent content fast. Do you need quick B2B lead generation? Create and implement Instagram lead generation campaigns! This kind of in-app advertisement enables you to connect with your target market and amass useful data from them. Instagram lead generation advertising can help you gather important data from your potential prospects, including phone numbers and email addresses.

The final word? If you know how to use Instagram to create B2B leads properly with best Social Media Optimization Services, it may be a great tool.